Pretz’d is a bold and quirky pretzel shop concept based in Brooklyn, designed with a playful and urban aesthetic that celebrates originality and fun.

A key element of Pretz’d’s brand identity is its use of playful brand phrases, like "Hot & Twisted" and "Forever Twisted," which appear across packaging and signage to create a cheeky and relatable tone. These phrases work alongside a lively mascot—a pretzel-inspired character with personality and humor—adding charm and approachability to the brand.

The design style combines minimalism with bold, graphic elements, bringing together clean typography, a retro pattern, and cheeky taglines to create a brand that feels fresh and modern.

Available for new brand identity projects!

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