UI/UX Design - An Event Discovery Mobile App

Project Name: AURORA — An Event Discovery App

Role: Lead UI/UX Designer

Timeline: April 2026

Objective: Redefining the intersection of high-end wellness, art, and digital intimacy.

The Vision: AURORA is a mobile platform designed for the modern aesthetic enthusiast. While standard event apps focus on utility and mass-market reach, AURORA focuses on curation. It serves as a digital concierge for exclusive gallery openings, sound baths, and wellness networking events in cities like Ho Chi Minh City.

"The Digital Clutter Problem" Most event platforms feel "cheap" or overwhelming due to aggressive advertising and low-quality user-generated content. For a user seeking a $200 mindfulness retreat or an exclusive art preview, the digital gateway must feel as premium as the event itself.

Eliminate cognitive load through extreme minimalism.

Create an "Immersive First" experience where the UI adapts to the event’s mood.

Seamlessly integrate complex data (maps, weather, RSVP lists) without breaking the aesthetic flow.