Hotel Kim Yen is a luxury boutique hotel located in Vietnam, offering guests a serene and opulent escape. Inspired by the elegance of peacocks and traditional Vietnamese motifs, the hotel seeks to provide a blend of local culture and international luxury. The branding project emphasizes creating a visual identity that reflects its unique charm, sophistication, and dedication to providing unforgettable experiences for its guests.

Problem An outdated and inconsistent visual identity that does not reflect the hotel’s luxurious offerings or its cultural inspirations.

Difficulty in appealing to affluent tourists and business travelers seeking a high-end experience.

A lack of modern, professional design across branding materials, making it harder to compete with established luxury hotels.

Solution Design a logo that incorporates the elegance of a peacock, symbolizing beauty and grace, with modern typography and intricate details.

Develop a cohesive brand identity, including stationery, room key cards, menus, and brochures, that conveys the hotel’s luxury and cultural essence.

Create a sleek and responsive website optimized for bookings, featuring stunning visuals of the hotel’s interiors and amenities to attract high-end client. The Design