Despite their exceptional reputation and strong corporate partnerships, this leading women's shelter network was hindered by an outdated website that failed to reflect their impact and mission. They needed a comprehensive digital transformation that would enable non-technical staff to manage content while better serving their diverse stakeholders.

Create a compelling digital presence that resonates with donors while streamlining access to resources for press, academics, and those seeking support

Develop a secure members-only portal to serve as a central hub for 100+ community partners

Implement an SEO strategy to capitalize on their strong industry reputation and numerous citations

Execute a complex content migration while preserving critical backlinks from partner organizations

Technical Execution

I led the transformation from an obsolete system to a modern WordPress platform, focusing on:

Content Migration Strategy: Leveraged AI tools to analyze existing content and implement comprehensive URL redirection, preventing 404 errors and preserving SEO value

Information Architecture: Redesigned the site structure to optimize user journeys for multiple stakeholder groups

SEO Implementation: Built-in SEO best practices at both technical and content levels

Custom WordPress Development: Created an intuitive admin interface for non-technical staff

Design Philosophy The new design balanced professionalism with approachability, featuring:

Warm, welcoming visual elements that align with their mission

Simplified navigation for diverse user groups

Optimized donation pathways

Responsive design for all devices

Impact

The revamped digital presence delivered measurable results:

60% increase in overall website traffic

40% increase in donation leads

Improved content management efficiency for staff

Enhanced online visibility and authority