SEO-Driven Website Redesign for No.1 Women's Support Network

Despite their exceptional reputation and strong corporate partnerships, this leading women's shelter network was hindered by an outdated website that failed to reflect their impact and mission. They needed a comprehensive digital transformation that would enable non-technical staff to manage content while better serving their diverse stakeholders.

Create a compelling digital presence that resonates with donors while streamlining access to resources for press, academics, and those seeking support

Develop a secure members-only portal to serve as a central hub for 100+ community partners

Implement an SEO strategy to capitalize on their strong industry reputation and numerous citations

Execute a complex content migration while preserving critical backlinks from partner organizations

Technical Execution

I led the transformation from an obsolete system to a modern WordPress platform, focusing on:

Content Migration Strategy: Leveraged AI tools to analyze existing content and implement comprehensive URL redirection, preventing 404 errors and preserving SEO value

Information Architecture: Redesigned the site structure to optimize user journeys for multiple stakeholder groups

SEO Implementation: Built-in SEO best practices at both technical and content levels

Custom WordPress Development: Created an intuitive admin interface for non-technical staff

Design Philosophy The new design balanced professionalism with approachability, featuring:

Warm, welcoming visual elements that align with their mission

Simplified navigation for diverse user groups

Optimized donation pathways

Responsive design for all devices

Impact

The revamped digital presence delivered measurable results:

60% increase in overall website traffic

40% increase in donation leads

Improved content management efficiency for staff

Enhanced online visibility and authority