Aco Organics | Crafting a Pre-Launch Marketing Strategy

The Challenge Aco Organics, a promising organic baby food brand, required more than just a branded website. They needed a tailored strategy to ensure their service launch would make a meaningful impact and drive wholesale sales. My role was to develop a comprehensive digital marketing strategy alongside a thoughtfully designed website that would foster genuine connections and attract key strategic partnerships from day one.

Crafted compelling founder stories to humanize the brand and establish emotional connections

Developed a clear and cohesive brand narrative that aligned with the company’s core values and mission

Conducted competitor research and user interviews to identify a distinct market positioning in the competitive organic baby food sector

Website Strategy We designed a website that reflected a multi-layered strategy with a focus on:

Founder’s Story: Showcasing the brand’s human side to forge emotional bonds with potential customers

Product Story: Highlighting the sustainable practices behind select signature products to build transparency and trust

Lifestyle Integration: Demonstrating how Aco Organics’ products are easy to incorporate into babies’ lives with pleasure

Partnership Narratives: Creating content designed to attract like-minded collaborators and strategic partners

Recognizing the challenges of a start-up with limited resources, I devised a strategy that honed in on one target market and one flagship product to serve as the brand’s cornerstone

Developed strategic content guidelines that allowed the brand to generate their own content, with ongoing feedback provided to their social media manager during the first few weeks

Created a streamlined sales funnel, driving traffic from social media directly to the checkout page for the signature product, ensuring focused marketing efforts

Designed a customized KPI dashboard to track weekly and monthly performance, enabling the team to continuously assess and adjust their marketing approach for optimal results

Proposed and managed a press release to generate buzz around the launch, driving traffic and building anticipation for launch day

Results The strategic website and marketing plan delivered:

Clear brand positioning within the organic baby food space

A focused roadmap for the next 3-6 months, ensuring resource allocation was directed toward growth rather than being spread too thin

Media coverage across three outlets on launch day, which was immediately incorporated into the website to boost credibility

Authentic connections with the target audience, fostering long-term brand loyalty

A solid foundation for ongoing brand storytelling and future marketing initiatives