The Alpeve brand represents the purity and freshness of bottled water from the alps. The logo is a minimalist interpretation of the brand's heritage, featuring sharp, simplified mountains and a clean font. The blue color palette evokes the pristine waters of the alps, creating a visual identity that is both modern and timeless. The packaging design complements the logo, emphasizing the natural and authentic qualities of the product. Overall, the branding and packaging design project for Alpeve captures the essence of the brand and its commitment to delivering premium-quality water to consumers.