Heb's

A while back, I had the privilege of working on a logo and brand identity project for Heb's, a fast food chain offering high-quality burgers and fried chicken. The objective was to design a look that would establish Heb's as a premium brand from the outset.The logo features a stylized burger that doubles as the letter "H" for Heb's, ingeniously incorporating both the food offerings and brand name in a single symbol.

Additionally, I included the two sub-brands, Heb's Café and Heb's Sweets, to showcase the complete Heb's experience and highlight the brand identity connections. These sub-brands offer premium coffee and sweet treats.

The vibrant color scheme and clean design elements were incorporated into the packaging, creating an eye-catching and memorable product presentation.

Introducing the playful and charming mascots of Heb's, designed specifically for kids. Meet Nugo & Qiko, these lovable characters bring a unique energy to the Heb's brand and are loved by kids. Not only are they fun and memorable, but their unique shapes can also be used to create fun and playful merchandise, such as balloons, erasers, and paper glasses. This provides an additional layer of engagement for kids and families, making Heb's a complete experience for all.

Now showcasing the fun part of this project! This photo gallery showcases how the designs have come to life and how the "Hebs" brand shines in a real-life setting. You will get to see how the logo, package designs, and other visuals look in a three-dimensional environment. From the placement of the logo on signage to the overall aesthetic of the space, you will see how every detail works together to create a cohesive brand experience.