been.design — Studio Brand & Website by Rashid Iqbalbeen.design — Studio Brand & Website by Rashid Iqbal
Built with Framer

been.design — Studio Brand & Website

Rashid Iqbal

Rashid Iqbal

The Project

been.design is my design studio's brand and website, built to position the studio as a premium partner for enterprises, AI companies, and GTM agencies. The site communicates one clear message: we help tech companies go upmarket with websites and brands that win enterprise contracts.

The Challenge

Most design studios look the same. Generic portfolios, vague positioning, and no clear value proposition. I needed been.design to stand apart: sharp positioning for a specific audience (SaaS, AI, fintech, and tech companies), a premium visual identity, and a site that practices what it preaches.

What I Built

Brand Strategy & Positioning — Defined the studio's positioning around a specific outcome: helping companies look as established as the results they deliver. The messaging targets enterprises, AI companies, and GTM agencies who are losing contracts because their brand doesn't match their capability.
Visual Identity — Designed a clean, enterprise-grade brand system. The visual language balances technical credibility with creative confidence.
Framer Website — Designed and built the full site in Framer. The homepage leads with the value proposition, showcases client logos (trusted by leading GTM teams), and drives visitors to book a strategy call. The site is fast, responsive, and AI-native by design.
Service Architecture — Structured the studio's offerings around what tech companies actually need: brand design, website design, product design, launch videos, and custom MVP builds, all from one senior team.

Key Outcomes

Live at been.design, built entirely in Framer
Clear enterprise positioning that differentiates from generic design studios
Integrated booking flow (Cal.com) for strategy and intro calls
Serves as the studio's primary client acquisition channel
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Posted Jul 11, 2026

Brand strategy, visual identity, and Framer website for been.design — a design studio helping SaaS, AI, and tech companies win enterprise contracts.