CRAI Nord Ovest: Elevating Community Connect

Eleonora Panci

Community Manager
Content Creator
HootSuite
Instagram
Sprout Social

Strategic Analysis

From the outset, a meticulous analysis laid the foundation for a tailored social strategy. Understanding the community's pulse guided subsequent decisions.

PED & Rubric Structure

Crafting an engaging Editorial Plan (PED) with themed rubrics ensured a diverse content mix. From weekly specials to community spotlights, each post aimed at enhancing community perception.

In-Store Shoots

Immersive photo shoots within CRAI Nord Ovest locations captured the essence of the brand. Vibrant visuals showcased the inviting atmosphere, elevating the community's perception.

Live Event Coverage

Bringing the community together through live events, from exclusive product launches to interactive Q&A sessions, fostered real-time engagement and strengthened the sense of belonging.

Meta Campaign Management

Strategically navigating Meta's advertising landscape, campaigns were crafted to drive footfall. Precision targeting and compelling ad creatives amplified the allure of CRAI Nord Ovest.

Performance Analysis

Constant monitoring of analytics provided valuable insights. Focused on enhancing community engagement and in-store visits, data-driven adjustments ensured sustained growth and impact.

Key Skills Demonstrated:

Strategic Planning: Developed and executed a tailored social strategy for CRAI Nord Ovest, aligning with community dynamics.
Engagement Tactics: Crafted diverse content, including rubrics and live events, fostering stronger community connections.
Visual Content Creation: Produced immersive in-store shoots, capturing the authentic atmosphere of CRAI Nord Ovest.
Advertising Proficiency: Navigated Meta's advertising tools, ensuring precise targeting and compelling ad creatives.
Live Event Coordination: Integrated live events seamlessly, enhancing real-time community engagement.
Data Analysis: Monitored analytics for strategic adjustments, ensuring sustained growth and impact.
GRAPHIC CONTENT
GRAPHIC CONTENT
LIVE EVENT COVERAGE
LIVE EVENT COVERAGE
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