Client Brief
Background: Manatee is a meditation app that aims to help users find peace and improve mental health through guided meditations, breathing exercises, and sleep stories. Despite a promising start, user feedback indicated several areas for improvement in the app's design and functionality.
Objective: The primary objective was to enhance the user experience to increase user retention rates and improve overall satisfaction.
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The Challenge
User Experience Issues: Analytics and user feedback revealed that new users found the app's navigation confusing, particularly in locating specific meditation practices and tracking their progress. Additionally, existing users reported that the app's interface felt outdated and lacked personalization options.
Technical Constraints: The redesign had to be implemented within the existing backend architecture, limiting overhauls to front-end elements to ensure compatibility and minimize disruptions.
The Solution
Design Implementation:
Navigation Overhaul: Simplified the navigation by introducing a bottom navigation bar with clear icons and labels for Home, Discover, Favorites, and Profile sections, making the app more intuitive.
Aesthetic Redesign: Updated the visual design to a more calming and modern aesthetic using a soothing color palette and streamlined font styles. Added motion design elements to enhance the soothing experience of the app.
Personalization Features: Integrated a feature that allows users to set daily meditation goals and track progress over time, including a customizable reminder system.
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Tools and Processes:
Prototyping: Used Sketch for high-fidelity mockups and InVision for prototyping to gather early-stage feedback.
User Testing: Conducted three rounds of user testing with existing and new users to refine interfaces and workflows.
Agile Methodology: Employed an agile development process, enabling the team to iterate on design changes rapidly based on continuous user feedback.
Impact of the Solution
User Engagement:
Post-launch data indicated a 40% increase in daily active users and a 50% improvement in user retention rates one month after the redesign.
User satisfaction scores, measured via in-app surveys, increased from an average of 3.2 to 4.5 out of 5.
Usability Metrics:
Time to find and start a meditation session decreased by 30%, according to usability tests conducted before and after the redesign.
The number of support tickets related to navigation issues dropped by 75%.
Business Impact:
The app saw a 20% increase in premium subscriptions within the first three months following the redesign.
Received positive press coverage and user testimonials highlighting the improved design and functionality, which helped improve brand perception and market position.
Conclusion
The UX/UI redesign of the Manatee meditation app significantly improved the user experience, making the app not only more aesthetically pleasing but also more functional and easier to use. The changes led to tangible improvements in user engagement and business metrics, demonstrating the value of a user-centered approach to app design.
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