Ad & Email Marketing System for Emblems Report
Fabrizzio Zampieri
Verified
Emblems Report — Ad Creative & Scalable Email Marketing System
Transactional Emails | Welcome Flow
Overview
A full creative and lifecycle marketing system for Emblems Report, a Destiny 2 emblems e-commerce platform focused on rare, collectible digital items.
The project combined high-conversion ad creatives with a complete email marketing ecosystem, designed to support acquisition, activation, and long-term engagement — all aligned with a premium, collector-driven brand positioning.
Animated Ads
The Challenge
Emblems Report operates in a niche where value is intangible but highly emotional — rarity, exclusivity, and community status.
The challenge was to:
Communicate the value of digital collectibles clearly and instantly
Build trust around code delivery and legitimacy
Design a system that could scale across campaigns and product drops
Create consistent communication across ads and email flows
Support both first-time users and returning collectors
Transactional Emails
Strategy
The approach focused on combining performance-driven design with collector psychology:
Highlighting rarity and exclusivity as core visual and messaging elements
Structuring email flows to guide users from curiosity → activation → engagement
Building a modular system that allows fast iteration and campaign launches
Maintaining a consistent visual language across all touchpoints
Animated Ads
Approach
1. Ad Creative System
Designed a range of ad assets focused on:
Rarity-driven visuals and messaging
Product-first compositions showcasing emblem uniqueness
Multiple directions exploring exclusivity, community, and collection value
Formats optimized for platforms like Google Merchant and display ads
Google Merchant Assets - Templates
2. Email Marketing System (Klaviyo-ready)
A complete lifecycle setup covering the entire user journey:
Welcome Flow (3 emails)
Introduction to the platform
Activation (connect Bungie account, check rarity)
Engagement (trending emblems + community highlights)
Abandoned Checkout Flow (2–3 emails)
Multi-item cart support
Urgency through rarity and scarcity
Trust signals (official codes, secure checkout, instant delivery)
Transactional Email | Welcome Flow
Transactional Email | Abandoned Cart
Transactional Email
Order confirmation
Redemption instructions
Upsell suggestions
Newsletter Templates (3 types)
New drops
Community updates
General engagement
Promotional Campaign System
Reusable templates for key moments (Black Friday, Bungie Day, seasonal events)
Flexible structure with consistent layout and branding
Transactional Email | Promotional Campaign
3. Design System & Delivery
Built entirely in Figma with modular components
Structured for scalability and fast iteration
Delivered Klaviyo-ready email files
Clear system enabling the client to manage and expand campaigns independently
Static Ads + Ad Templates
Animated Ads
Outcome
A complete, scalable email marketing foundation
Strong, consistent collector-focused brand communication
Improved clarity around product value and trust
Ready-to-launch system supporting ongoing campaigns and growth
Like this project
What the client had to say
Fabrizzio was amazing. He created a unqiue style that matched the theme of our site. He took time to meet with us and go over any requested changes that we may have. I would highly recommend using Fabrizzio!
Saahil Thoppay
Oct 30, 2025, Client
Posted Apr 29, 2026
Ad creatives and a full lifecycle email system for a digital collectibles e-commerce, built to drive activation, trust, and long-term engagement.
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Timeline
Sep 24, 2025 - Oct 30, 2025
