Re-engagement campaign for popular weight loss medication
Emma Cheung
Project summary
CheqUp were concerned that the existing brand wasn't connecting with their customers and were looking for:
Customer research to inform changes to their medical questionnaire and marketing activities
A re-engagement email campaign for warm leads who had previously completed their medical questionnaire but not completed a purchase to test these changes
Results
Immediate return on investment.
Identified CheqUp's most valuable clients - customers familiar with weight loss medication had the shortest buying journey, despite the long delay since their last interaction with CheqUp (c.7 months since completing the old questionnaire).
Optimised their email set-up in Klaviyo.
Above average campaign results for the Healthcare and Medical industry (Mailerlite 2024) - achieved 48% average open rate and 4.1% average click rate.
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Posted Apr 30, 2024
Designed a re-engagement email campaign for CheqUp for weight loss medication customers who had previously completed their medical questionnaire.
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CheqUp
