$5M CASE STUDY: HEALTHCARE COMPANY

Overview 🔎

I joined this company as an email marketing & lifecycle consultant when they were already successful, profitable and fast growing. Their email marketing didn't bring in more than 10% revenue and they wanted to expand their flows. They didn't want to send any campaigns, which at that time made sense for a variety of reasons.However, usually I recommend utilizing campaigns.

Problem & Solution 🤝

At the highest level, what problem did you solve, and who did you solve it for?

Goals/Requirements: • Increase Popup Lead Capture Rate & scale up flow revenue

Process 🛣

From mapping out the entire strategy to writing the copy and taking care of the technical setup, I was involved heavily. Only the email design was taken care of by their in-house design team.

Results 🎁

$970.754 (18%) of $5.495.383 in revenue was generated from the email marketing efforts.

Takeaways 📣

The higher the revenue, the more leverage we have on the email marketing wing. Overall great success and we are still working together on a monthly basis.