Creative Direction

Brand Identity Design

Logo Design

Business Card Design

Social Media Post Design

Lily Lane is a passion project to expand my branding design/logo design portfolio. Lily Lane is a floral artist & educator, providing the local community with floral arrangements for any occasions, and education on bouquets and overall plant care.

For this brand, the focus was to be a mix between feminine and neutral. The femininity comes from the elegant font, and the warmth neutrals from the color palette. Added to this, a vintage edge with a floral illustration was a must.

Once the mood board was created, I went on to develop the concept for the logo suite. I knew I needed a primary logo, a secondary, a logo mark, sticker design, and other elements a floral business might need.

For the business card design, it was kept simple with the main mark being the lilies from the logo.

For this brand I wanted to provide a variety of sticker options.

Along with the branding suite, I developed two rows for a social media grid.