💐 Lily Lane Florist & Educator (Passion Project)
Avery Jo
Lily Lane is a passion project to build my graphic design portfolio.Creative Services Used
Creative Direction
Brand Identity Design
Logo Design
Business Card Design
Social Media Post Design
Project Overview
Lily Lane is a passion project to expand my branding design/logo design portfolio. Lily Lane is a floral artist & educator, providing the local community with floral arrangements for any occasions, and education on bouquets and overall plant care.
Brand Identity Design
For this brand, the focus was to be a mix between feminine and neutral. The femininity comes from the elegant font, and the warmth neutrals from the color palette. Added to this, a vintage edge with a floral illustration was a must.
Logo Design
Once the mood board was created, I went on to develop the concept for the logo suite. I knew I needed a primary logo, a secondary, a logo mark, sticker design, and other elements a floral business might need.
Business Card Design
For the business card design, it was kept simple with the main mark being the lilies from the logo.
Sticker Design For Packaging
For this brand I wanted to provide a variety of sticker options.
Social Media Grid Design
Along with the branding suite, I developed two rows for a social media grid.
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Posted Jan 2, 2024
A branding suite and social media grid for a floral artist and educator.
