Jen reached out to me in 2023 to help with a full logo redesign and website overhaul project. She had made a logo previously using Canva, but is not a design expert, and wanted it to be redesigned by a professional she trusted. She needed a logo for the program she provides to her clients as well as her personal training logo.

Using the previous logo that Jen had created in Canva, I went and did some research and mood boarding to help her create something more cohesive and modern. I took elements from the previous logo that she liked, (colors, the anchor, etc.) and made them stand out more.

With this project there were a lot of logo varieties provided to the client. Including but not limited to a primary logo, a favicon logo for web, a condensed logo, a horizontal logo, etc.