Product Design: Taskpin, Marketplace for Home Services

Product Design

The original product had critical usability and consistency issues that required a full redesign.

Led full product redesign in collaboration with product, dev, marketing, and performance teams

Created a cross-platform design system for consistency

Conducted competitive analysis, benchmarking, and usability testing

Opted for a limited launch in Toronto to validate and manage growth

42% increase in engagement

34% increase in user acquisition

36% increase in conversion rate

61% reduction in development time

Taskpin’s onboarding experience is designed to be seamless and intuitive, ensuring that users can get started with minimal effort. The flow is optimized for clarity and efficiency, providing a smooth transition into the platform while maintaining consistency across different devices.

Role Selection: Users can choose their role (Poster or Tasker) early in the process, personalizing their journey.

Optimized User Profiles: Location and skills information are collected to tailor alerts and task recommendations.

Cross-Platform Consistency: A unified design approach ensures a cohesive experience across web and mobile platforms.

Minimal Effort, Maximum Clarity: The streamlined flow reduces friction, allowing users to complete onboarding quickly.

The ‘Pin a Task’ feature streamlines the process of pinning tasks on Taskpin, allowing users (Pinners) to quickly describe their needs, set preferences, and connect with professionals. By leveraging Generative AI, this feature minimizes user effort, making task creation faster and more intuitive.

AI-Assisted Task Creation: Generative AI helps users generate task descriptions, reducing manual input and saving time.

Seamless Task Submission: Users can specify the location, date, time, and budget in a structured yet flexible way.

Step-Specific Tips: At each step, tips are provided to help users reduce ambiguity.

Real-Time Summary Page: Before submission, users can review and refine their task details for accuracy.

Integrated Onboarding: If a user isn’t logged in, they’re guided through the onboarding flow, ensuring their task gets pinned immediately after completion.

Taskpin Explore provides professionals (Taskers) with easy access to a wide range of tasks that match their preferences. Taskers can filter tasks based on key factors like location, time, price, and services, and set alerts to stay informed about new opportunities. This feature streamlines task selection and enhances the bidding process, making it more dynamic and personalized.

Customizable Filters & Alerts: Taskers can filter tasks by location, time, price, and services, receiving real-time notifications when tasks matching their preferences are posted.

Map-Based Task Selection: Taskers can browse tasks on an interactive map, allowing them to choose jobs based on geographic convenience.

Offer Submission: Taskers can submit offers in both text and video formats, allowing for flexibility in communication and presenting their proposals.

Task Assignment: Once a Tasker’s offer is accepted, the task is instantly assigned to them, streamlining the process.

Taskpin Messaging enables direct communication between users (Pinners) and professionals (Taskers) prior to task assignment. This feature fosters better collaboration and allows both parties to discuss task specifics, share files, images, and clarify expectations before finalizing the task details.

Pre-Assignment Communication: Pinners and Taskers can engage in discussions, ask questions, and arrange further details related to the task before it’s assigned.

File & Image Sharing: Users can easily share necessary files and images to ensure both parties are on the same page.

Public Information Access: Pinners can view public information about Taskers, helping them make more informed decisions before initiating a task.

Taskpin Profile allows Taskers to create a comprehensive public profile, showcasing their services, skills, and achievements. It offers a platform for Taskers to track their progress, view payment history, get verified, and level up based on their performance. This feature enhances their credibility and helps attract more clients on the platform.

Public Profile Creation: Taskers can craft a personalized profile, highlighting their services, skills, and experience to showcase their expertise.

Payment History: Taskers have easy access to a detailed history of their payments, providing transparency and financial tracking.

Skills & Service Sharing: Taskers can add and update their skills and services, ensuring that their profile stays relevant and up-to-date.

Verification & Progress Tracking: Taskers can get verified and track their progress, which helps improve credibility and increase trust from potential clients.

Level Up System: Based on task completion and user ratings, Taskers can level up, gaining access to higher-value tasks and opportunities.