For BBC Weather, in collaboration with BBC Creative in London, I provided animation direction and motion design for a social media campaign featuring the BBC Weather app’s iconic icons.
As part of the content creation, I produced 10 animated looping GIFs using PSD assets and After Effects, paired with humorous taglines. The shareable, bespoke branded GIFs built brand awareness and led to increased BBC Weather app downloads.
Content creation for BBC Weather with BBC Creative: motion design and delivery of 10 bespoke animated GIFs, boosting brand awareness and app downloads.