SaaS Explainer: How Does the Transcend Design Generator Work?

Transcend is a popular American SaaS company that's making a global impact!

The award-winning company develops software (TDG), to accelerate the design and construction of innovative and sustainable critical infrastructure - Impacting 360M people worldwide.

The Chief Customer Officer (CCO) requested a series of custom motion-driven videos, highlighting key features and benefits of the Transcend Design Generator (TDG). Collaborating directly with the CCO, I produced and directed a series on dynamic videos end-to-end for their online audience. Providing the Creative Concept + Direction + Video Script + Voice Over + Editing + Motion Design & Sound Design

Video Scene: Feat. complex workflow

Video Scene: Feat. Logo

Video Scene: Feat. target audience

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Completed work

Posted Mar 11, 2025

Produce a series of engaging motion videos for digital broadcast and online marketing campaigns, engaging audiences across platforms, devices and screens.

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Timeline

Jan 1, 2025 - Jan 20, 2025

Tags

Art Director

Motion Designer

Video Producer

Adobe After Effects

Adobe Creative Cloud

Adobe Illustrator

SaaS