The main challenge was to visually communicate highly technical services โ such as liquidity provisioning, algorithmic trading, and stablecoin infrastructure โ in a way that feels clear, credible, and accessible to non-technical decision-makers. It was essential to balance a sleek, modern aesthetic with enterprise-grade trust signals. The design also had to accommodate a wide range of content types, including real-time metrics, market stats, and 3D visualizations, while maintaining consistency, scalability, and fast performance across all devices.