STÆDIUM Digital Product Design
Natalia Patiño
2012 - 2023
Role: Head of UX
From our research, we learned that 87% of people crave more fun in strength training and 73% agreed exercise would be more fun if it felt like they were playing a game. Developed as a smart, addictive out-of-the-gym training experience, STÆDIUM by Freeletics destroys boring fitness routines by pairing full-body exercises with engaging game mechanisms to create a brand new category of fitness: strength gaming. Welcome to the revolution.
Responsibilities
Building, scaling and leading the UX team, including agencies, freelancers and in-house designers and researchers
Guiding the UX design process, promoting human-centered design and innovation
Aligning UX strategy with product vision and business goals
Managing budgets, timelines, and resources for strategic alignment and quality execution
UX Team
2 UX Designers
2 User Researchers
1 Game Designer
1 Content Designer
1 Motion Designer
1 Visual Designer
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Posted Feb 1, 2024
From our research, we learned that 87% of people crave more fun in strength training and 73% agreed exercise would be more fun if it felt like they were playing
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