STÆDIUM Digital Product Design

2012 - 2023

From our research, we learned that 87% of people crave more fun in strength training and 73% agreed exercise would be more fun if it felt like they were playing a game. Developed as a smart, addictive out-of-the-gym training experience, STÆDIUM by Freeletics destroys boring fitness routines by pairing full-body exercises with engaging game mechanisms to create a brand new category of fitness: strength gaming. Welcome to the revolution.

Building, scaling and leading the UX team, including agencies, freelancers and in-house designers and researchers

Guiding the UX design process, promoting human-centered design and innovation

Aligning UX strategy with product vision and business goals

Managing budgets, timelines, and resources for strategic alignment and quality execution

2 UX Designers

2 User Researchers

1 Game Designer

1 Content Designer

1 Motion Designer

1 Visual Designer