👑 Client: Velissima 💼 Industry: Fashion 🛒 Service: Logo design, Branding, Visualizations, Art directions 🕖 Project duration: 3 weeks

Velissima is a fusion of natural, subtle femininity, artistic sensibility, and the highest quality materials from which its unique products are crafted.

My task was to create a cohesive, delicate, and sophisticated visual identity that fully captures the brand's character and values. I designed the logo, developed the color palette, and created a set of digital materials—including the website, social media graphics, and posters.

After finalizing the details with the client and analyzing the competition, we outlined the project's brief and goals. The branding was to be elegant, simple, and reflective of premium products.

I opted for a decorative serif font and drew inspiration from the lace elements in the products to add a distinctive element to the logo. I chose three main colors around which I built the entire identity.

The final outcome is a refined and cohesive visual identity that clearly communicates Velissima’s premium character and artistic femininity. The elegant logo, inspired by delicate lace details, together with the carefully selected color palette, creates a timeless and sophisticated aesthetic.

Consistency across all digital materials website, social media, and posters strengthens brand recognition and presents Velissima as a high-quality, distinctive brand that stands out in a competitive market while remaining subtle, graceful, and authentic.