Ursta Web Solutions partnered with Kevin Griffith (Co-Owner & Build Lead) and Sarah Griffith (Co-Owner & Client Experience) to design and develop a completely custom website in Lovable that reflects the company's premium craftsmanship while creating a more effective system for attracting, qualifying, and managing new leads.

Kevin and Sarah built Scaped Outdoors around a simple philosophy: remain intentionally small, provide an exceptional client experience, and personally oversee every project from the initial consultation through the final walkthrough. The website was designed to communicate that philosophy just as much as it showcases their work, giving prospective clients confidence that they're working directly with the owners rather than a large contractor with rotating crews.

Scaped Outdoors is a design-focused outdoor services company serving North Huntingdon, Westmoreland County, and the greater Pittsburgh region. Their services include hardscaping, landscaping, excavation, outdoor living spaces, seasonal services, commercial snow removal, and business consulting. Rather than building a traditional contractor website, the objective was to create a premium digital experience that establishes trust, showcases exceptional craftsmanship, and encourages prospective clients to begin planning their projects.

The website was designed and developed from the ground up in Lovable with a sophisticated user experience featuring immersive photography, elegant typography, refined animations, and intuitive navigation. Every page was strategically structured to guide visitors through the customer journey while reinforcing the company's commitment to quality craftsmanship, personal service, and thoughtful design.

Each service received its own dedicated landing page with comprehensive on-page SEO. Every page was optimized with search-friendly architecture, metadata, structured content, internal linking, optimized imagery, and localized content designed to improve visibility throughout Westmoreland County and the surrounding Pittsburgh suburbs.

One of the centerpiece features of the project is a fully custom Interactive Project Estimator, designed to replace the traditional "Contact Us for a Quote" experience with a guided project planning tool.

Rather than presenting homeowners with a generic contact form, the estimator walks visitors through a series of interactive questions about the project they are planning. Homeowners can select the services they're interested in, define project dimensions, choose preferred materials and features, and answer additional questions that help shape the overall scope of the project.

Based on those selections, the estimator calculates and displays an estimated investment range, giving homeowners a realistic understanding of what similar projects typically cost before scheduling an on-site consultation. This provides immediate value to the customer while helping establish realistic expectations early in the buying process.

Behind the scenes, every completed estimate is transformed into a structured lead submission containing the homeowner's contact information along with the project's specifications and estimated investment range. Instead of receiving incomplete contact requests, Kevin and Sarah begin each conversation with detailed project information already organized, allowing them to prepare for consultations, prioritize qualified opportunities, and provide a far more personalized experience from the very first interaction.

The estimator serves as both a customer education tool and a lead qualification system, reducing time spent gathering basic project details while creating a smoother sales process for everyone involved.

Complete custom website designed and developed in Lovable

Luxury-inspired UI/UX reflecting the Scaped Outdoors brand

Brand storytelling centered around Kevin and Sarah Griffith's family-owned business

Individual service pages for Hardscaping, Landscaping, Excavation, Seasonal Services, Snow Removal, Outdoor Living, and Business Consulting

Fully custom multi-step Interactive Project Estimator

Dynamic estimated investment range calculations

Structured lead qualification and project intake workflow

Conversion-focused calls to action throughout the website

Responsive design optimized for desktop, tablet, and mobile

Project portfolio and gallery system

Comprehensive on-page SEO across the entire website

Technical SEO, image optimization, and search-friendly architecture

Google Analytics and Google Search Console integration

Scalable platform built for future growth and expansion

The completed website is far more than a marketing brochure. It combines premium branding, thoughtful storytelling, local SEO, intelligent lead qualification, and a custom project planning experience into a modern digital platform that reflects the quality of Scaped Outdoors' work while helping Kevin and Sarah deliver the exceptional client experience that defines their business.

Website: https://scapedoutdoors.com