AI-Powered Coaching Platform for The Hockey Community
Michael Ursta
The Hockey Community – AI-Powered Membership & Coaching Platform
AI-Powered Sports Coaching SaaS Platform (Lovable + OpenAI + Stripe + Supabase)
Project Overview
The Hockey Community is a custom-built AI-powered coaching and membership platform designed to help hockey players, parents, and coaches access personalized training, video analysis, budgeting tools, and community resources from a single application.
Built using Lovable, Supabase, Stripe, and OpenAI, the platform combines modern SaaS architecture with AI-driven coaching tools to create a scalable subscription-based product serving youth hockey families.
My Role
Lead Product Architect & Full Stack Developer
I was responsible for the complete platform architecture, user experience design, database structure, AI integrations, payment processing, automation workflows, and deployment strategy.
Key Features
AI Video Analysis
Developed an AI-powered video review system that allows players and parents to upload hockey training and game footage for automated feedback and coaching insights.
AI Coaching Assistant
Integrated OpenAI to create a hockey-specific AI assistant capable of answering training questions, providing skill-development guidance, and supporting users throughout their development journey.
Membership & Subscription Management
Implemented Stripe subscription billing with multiple membership tiers, automated account provisioning, and secure access controls.
Player Profile System
Built custom player profiles that allow users to track development, store highlights, manage training resources, and access personalized content.
Community Platform Integration
Connected community-driven learning experiences with membership access, creating a seamless experience between coaching resources, discussions, and training tools.
Coach Directory
Developed a searchable coach directory that helps players and families discover qualified hockey instructors and training opportunities.
Technology Stack
Frontend & Application Development
Lovable
React
TypeScript
Backend & Database
Supabase
PostgreSQL
Supabase Authentication
Row-Level Security (RLS)
AI & Data Services
OpenAI API
Firecrawl
Apify
Payments & Automation
Stripe
Resend
Webhooks
Custom automation workflows
Integrations
OpenAI
Used for:
AI coaching conversations
Hockey-specific knowledge assistance
Personalized player feedback
Video analysis workflows
Firecrawl
Implemented for structured web content extraction and hockey-related data collection, enabling the platform to surface relevant training resources and opportunities.
Apify
Integrated automated data collection workflows to aggregate hockey-related information from multiple online sources.
Stripe
Built a complete subscription infrastructure including:
Recurring memberships
Multiple pricing tiers
Customer portal access
Automated account provisioning
Resend
Implemented transactional email infrastructure for:
User onboarding
Account notifications
Membership communications
System-generated alerts
Supabase
Designed and managed:
Authentication
User management
Database architecture
Storage
Real-time application functionality
Results
The Hockey Community evolved from a concept into a fully functioning SaaS platform capable of supporting a growing membership base while delivering AI-powered coaching experiences, automated subscription management, and scalable community engagement.
This project demonstrates expertise in AI application development, SaaS architecture, payment systems, database design, API integrations, and modern no-code/low-code product development.
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Posted Jun 1, 2026
Built an AI-powered hockey coaching platform using Lovable, Supabase, OpenAI, and Stripe, featuring video analysis, AI chat, memberships, and player profiles.
