Copywriting and Designing Landing Pages for a SaaS Company
Ashleigh Ferguson
ProwritingAid is an AI writing tool that offers suggestions to improve your writing. As the copywriter, I was given the responsibility to draft copy for a series of landing pages that focused on new reports and feature personas.
Each landing page was written with the user intent and journey in mind, as well as optimized for SEO.
My approach to creating landing pages includes extensive research to gain insights into the target audience's demographics, preferences, pain points, and motivations. This helps me tailor my messaging and language to effectively engage and connect with them on a deeper level. I also utilize voice of customer and competitor analysis.
Check out a few of my landing pages below:
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Posted Jul 4, 2023
Drafted and designed customer-persona tailored landing pages for different stages of the buyer journey.
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