As a product designer working on a corporate site for ShopBack, I collaborated closely with a content writer to create a seamless and engaging user experience. As this was part of a rebrand exercise, this project heavily involved working with other cross functional team members from the company.
Together we've developed a website that focused on creating clear and concise messaging that highlighted ShopBack's unique value proposition, with it's enhance rebranding art direction. This involved creating wireframes to test the layout and flow of information, ensuring that the content was easily accessible and understandable for users.
Throughout the design process, we've also ensured that the visuals and messaging were aligned and complemented each other. This involved refining the design based on the writer's feedback, and vice versa, to create a cohesive final product.