In this project, I work with to lovely entrepreneur who would like to launch a new brand called Stohr, that embodies quirkiness in a bag while thinking about how to make being sustainability more fun.

Throughout this collaborative process, I uncovered and kept in mind the values and mission of the Stohr brand, as well as the preferences of the target audience. The final logo should be distinctive, memorable, and reflective of the brand's commitment to sustainability. Additionally, we needed to ensure that the logo was versatile and could be used across a variety of media, from packaging to social media profiles!