Scorefam - A web3 sports prediction DApp

Scorefam is a crypto-based sports prediction platform. Users can bet on sport games and real-life events on the platform using crypto tokens.

I started working at Scorefam in 2021. The company had just started working on its product so I was one of the first hires and the lone designer on the team. I designed the MVP and the second version of the product and led a team of 3 designers when the team expanded.

Building a user-friendly product in 2021-2022 was not an easy task. Some of the issues I faced are:

Resistant User-base: The crypto ecosystem was dominated by early adopters who had not only adapted to complexity but embraced it. Many viewed navigational complexity as a feature rather than a bug and so It became a thing of pride to be able to navigate these complexities. Moves to make things different/easier to use were not always welcomed.

Technological Limitations: The infrastructure needed for intuitive user experiences simply wasn't mature yet. Innovations such as Account abstraction and beginner-friendly wallets were not available in 2021, making it difficult to design products with optimal UX.

Misaligned User Incentives: The average crypto user uses an app for potential monetary profit instead of the actual purpose it was built to serve. This is a major problem when building crypto products because it negatively impacts product decisions.

Highlighting financial incentives at every given chance: In order to ensure users maintain their interest in the product at all times, I had to strategically place potential incentives that were were not related to what they were currently engaged in. For example

Making the product inclusive for non-crypto natives: Users that are not familiar with crypto tech were considered in the design. The product could be accessed with an email, which was not popular at the time.

The UI design of the Scorefam platform was dark-mode based because that was the reigning UI trend in 2022. Working with the brand colors and colors used to depict the different gaming types I was able to create a user interface that brought the Scorefam vision to life.

Within its first year of operation, the platform attracted 50,000 active users who generated over $4.5 million in transaction volume, yielding $350,000 in revenue. This remarkable traction not only validated our product-market fit but demonstrated the platform's scalability and robust user engagement across multiple consecutive months of operation.

I ended my work at Scorefam in October 2022 after achieving multiple successes.

During my tenure, I mastered rapid product development under intensive deadlines, developing a systematic approach to ideation and iteration that consistently delivered results. I cultivated exceptional problem-solving capabilities, routinely transforming complex challenges into innovative solutions.

My leadership skills evolved significantly as I guided cross-functional teams through high-pressure situations, balancing technical requirements with strategic objectives while fostering a collaborative environment that maximized individual strengths.