Endeavour Partners

Cambridge based Endeavour Partners empowers busineses to navigate the challenges and opportunities of the digital economy. The company approached me with an internal team that had already begun design and implementation of a refreshed website. However, the site lacked a clear visual language, and in particular, visual representations of the abstract value propositions they propose. My solution was to build a simplified, elegant, yet bold system of iconography and illustrations to bring life and visual interest to key talking points.