Kopicat - Coffee Cart Chain branding

Kopicat, a thrilling new venture under AirAsia, strives to become a highly efficient coffee cart chain specializing in ASEAN coffee, offered at budget-friendly prices. The baristas, who are also business owners, craft each coffee with love, using only fresh ASEAN beans sourced directly from local farmers. Embracing modern convenience, customers can easily place their orders via Kopicat mobile app and conveniently pick them up at the coffee cart.

In the pursuit of establishing the Kopicat brand identity, our foremost goal was to craft a logo that exudes contemporary elegance and universal appeal. This was beautifully accomplished by artfully blending typography and employing a captivating shade of blue as our primary color.

Innovatively, we seamlessly integrated the emblem with the letter "k," ingeniously portraying a distinctive and memorable Kopicat recognition approach that sets us apart. The result is a visually striking and modern logo that perfectly embodies the essence of the brand.