PROJECT SUMMARY | TL;DR

The Scope Mobile App design was a comprehensive project aimed at empowering educators through an innovative LMS EdTech platform. The objective was to support educators in managing their daily tasks and accessing teaching resources effectively. Through detailed research, ideation, design, and testing processes, the user experience was enhanced, and the app's usability was optimized for educators nationwide.

THE OUTCOME

MY DESIGN PROCESS

🔍 DISCOVERY

→ Research

Designed a screener survey and recruited participants on social media platforms to gather teacher insights.

Conducted in-depth interviews with 5 teachers to understand their work lives and challenges.

Created affinity maps, empathy maps, and user personas to organize findings and understand user perspectives.

💭 IDEATION

→ "How Might We" Statements

Developed "How Might We" statements based on research insights.

→ Brainstorming

Brainstormed solutions using the Crazy 8's method. Prioritized user needs by creating user stories. Designed a site map to visualize app navigation and user flows.

💻 DESIGN

→ Initial Sketches

Sketched initial ideas for app screens.

→ Low-Fidelity Wireframes

Created low-fidelity wireframes to outline app structure and layout.

→ Visual Identity

Developed a mood board and style guide to define the app's visual identity.

→ High-Fidelity Wireframes

Designed high-fidelity wireframes iteratively to refine the user interface.

✨ TESTING & REFINEMENT

→ Usability Testing

Conducted usability testing with 5 educators using a prototype. Identified usability issues and gathered feedback through user testing.

→ Findings & Redesign

Analyzed findings and proposed redesign solutions. Implemented redesign recommendations to improve usability and user experience.

REFLECTION

This project taught me the profound importance of understanding a brand's essence and its target audience. It reinforced that every design decision should be deeply rooted in thorough research and aligned with the brand's core values. The iterative process of refining high-fidelity designs highlighted the value of continuous improvement and the power of feedback in creating a polished final product. The challenges faced, such as addressing the app's navigation and usability issues, honed my problem-solving skills and underscored the importance of a user-centric approach. By focusing on user needs and preferences, I created a design that looked beautiful and provided a seamless and enjoyable user experience.

MORE ABOUT ME

Hi, I'm Roxanne! As a designer and former educator, I understand the importance of connecting with your audience. Your brand deserves a digital presence that looks stunning and engages and inspires your users to act.

I know how challenging it can be to convey your brand’s unique essence through design. That's why I bring a thoughtful approach to every project and a deep understanding of what makes your brand special. My goal is to create user-centric designs that capture the heart of your brand and captivate your audience.

If you're looking for a passionate designer dedicated to understanding your brand's identity and refining every detail to perfection, I’m here to help. Together, we can create a final product that not only meets your expectations but also makes a significant impact on your brand and your users.

By choosing to work with me, you're selecting a designer who is committed to embodying your brand's identity, crafting a user-centric experience, and delivering exceptional results.

Let’s collaborate to bring your vision to life and make your digital presence truly remarkable!