Social Media Marketing Strategy for Local Businesses

Project Overview:

I developed and executed a comprehensive social media marketing strategy for a local business, resulting in a significant increase in online engagement and customer acquisition. The project involved creating a tailored content plan, managing social media accounts, and analyzing performance metrics to optimize results.

Skills:

•Social Media Management

•Content Creation

•Digital Marketing

•Data Analysis

•Customer Engagement

Tools:

•Hootsuite

•Canva

•Google Analytics

•Facebook Ads Manager

•Instagram Insights

Client:

•Local Bakery Shop

Project Details:

•Objective: Increase online presence and drive foot traffic to the bakery through targeted social media campaigns.

•Strategy: Developed a content calendar featuring engaging posts, promotional offers, and customer testimonials. Implemented paid advertising campaigns on Facebook and Instagram to reach a wider audience.

•Execution: Managed daily postings, interacted with followers, and responded to inquiries promptly. Used analytics tools to track engagement and adjust strategies accordingly.

•Results: Achieved a 50% increase in social media followers, a 35% rise in website traffic, and a 25% boost in in-store sales within three months.

This project showcases my ability to create effective social media strategies that drive tangible business growth, highlighting my proficiency in digital marketing and customer engagement.