Social Media Marketing Strategy for Local Businesses
Kilder Munguambe
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Posted Aug 1, 2024
Developed and implemented a social media marketing strategy for a local bakery, leading to a 50% increase in followers, 35% in website traffic, and 25% in sales
Project Overview:
I developed and executed a comprehensive social media marketing strategy for a local business, resulting in a significant increase in online engagement and customer acquisition. The project involved creating a tailored content plan, managing social media accounts, and analyzing performance metrics to optimize results.
Skills:
•Social Media Management
•Content Creation
•Digital Marketing
•Data Analysis
•Customer Engagement
Tools:
•Hootsuite
•Canva
•Google Analytics
•Facebook Ads Manager
•Instagram Insights
Client:
•Local Bakery Shop
Project Details:
•Objective: Increase online presence and drive foot traffic to the bakery through targeted social media campaigns.
•Strategy: Developed a content calendar featuring engaging posts, promotional offers, and customer testimonials. Implemented paid advertising campaigns on Facebook and Instagram to reach a wider audience.
•Execution: Managed daily postings, interacted with followers, and responded to inquiries promptly. Used analytics tools to track engagement and adjust strategies accordingly.
•Results: Achieved a 50% increase in social media followers, a 35% rise in website traffic, and a 25% boost in in-store sales within three months.
This project showcases my ability to create effective social media strategies that drive tangible business growth, highlighting my proficiency in digital marketing and customer engagement.