Social Media Management

As the Director of Digital Strategy for a small private Catholic university, I spearheaded efforts to enhance the institution's digital footprint and strengthen its online presence. With a multifaceted role encompassing strategic planning, content creation, community management, crisis communication, and brand advocacy, I played a key role in shaping the university's image and engaging with diverse stakeholders.

1. Developing Comprehensive Social Media Strategy: I formulated a robust social media strategy encompassing various platforms, including Twitter, Facebook, Instagram, YouTube, and LinkedIn. This strategy aligned with the university's overarching communication goals and catered to each platform's audience's unique demographics and preferences.

2. Central University Communications Management: As the primary liaison for central university communications, I ensured consistent messaging and branding across all social media channels. From promoting campus events to showcasing student achievements, I leveraged social media platforms to amplify the university's key initiatives and accomplishments.

3. User Training and Mentoring: I recognized the importance of engaging stakeholders across campus, so I provided comprehensive training and guidance to individuals representing the university on social media. Whether faculty, staff, or student ambassadors, I empowered them to effectively communicate the university's message while adhering to best practices and brand guidelines.

4. Content Development and Creation: With a keen focus on storytelling and audience engagement, I curated compelling content that resonated with our diverse community. From captivating visuals to thought-provoking articles, I leveraged a mix of multimedia formats to convey the university's values, achievements, and academic offerings.

5. Copywriting and Campaign Creation: Crafting compelling copy and developing innovative campaigns were central to driving engagement and achieving our communication objectives. Whether promoting admissions events, fundraising initiatives, or alums outreach programs, I conceptualized and executed impactful campaigns that garnered attention and elicited response.

6. Agility in Trending Content Creation: Remaining agile and responsive to current trends and conversations, I adeptly created timely and relevant content to keep our audience engaged. Leveraging trending topics, hashtags, and viral challenges, I capitalized on opportunities to elevate the university's visibility and relevance in the digital landscape.

7. Event-Specific Social Media Management: Managing social media communications for major university events such as graduation ceremonies required meticulous planning and coordination. From live coverage to real-time engagement with attendees, I ensured seamless execution of event-specific social media strategies that enhanced the overall experience and fostered community spirit.

8. Crisis Communications Management: In times of crisis or unforeseen challenges, I was the frontline communicator, providing timely updates, reassurance, and guidance to our online community. With a proactive approach and clear communication protocols, I mitigated potential reputational risks and maintained stakeholder trust and transparency.

9. Brand Voice Representation: As the custodian of the university's brand voice, I consistently upheld its values, tone, and messaging across all social media channels. Whether responding to inquiries, addressing concerns, or celebrating achievements, I ensured that every interaction reflected the university's identity and commitment to excellence.

As the Director of Digital Strategy for a small private Catholic university, I was pivotal in elevating its online presence, fostering community engagement, and amplifying its mission and values. Through strategic planning, creative content development, and effective communication, I strengthened connections with stakeholders and positioned the university as a leading institution in the digital landscape. By embracing agility, innovation, and a deep understanding of our audience, I navigated challenges, seized opportunities, and contributed to the ongoing success and growth of the university's social media presence.