End-to-End Trading Mobile Apps Design
Bagas Al Haekal Nasution
Trading Moblie Apps + User Guides
SFAST is a mobile app developed by PT Surya Fajar Sekuritas (part of Surya Fajar Capital) that allows users to invest in stocks, bonds, and mutual funds. It's an online trading app that's available for download on Android and iOS.
👔 My Role
I led the design from user flow, sketching wireframes, drawing mockups and creating a prototype for the Surya Fajar Capital website from end to end. Daily report direct to CPO, CTO, Co-Founder & Business Owner. I collaborated with other divisions such as developers to facilitate & handle all design-related works.
👁️ Problems
The old mobile app is outdated.
SFAST has not set up a corporate page to communicate what our company is about, to our investors and consumers.
The existing app download metrics could be improved.
We want to drive more app downloads since our main product focuses on the app. We wish to convert to the new mobile app so they enjoy a better experience.
🤙 Goals
Communicate SFAST value proposition
To give clearer messaging that our product is ready to use
Drive app downloads
We want to convert users from web to mobile app, so that they enjoy a better experience, and we could focus our resources on the mobile app.
✨ Final Design
UI Designs
App Graphics design for iOS App Store & Android Play Store
User Guides
Before & After
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Posted May 12, 2024
Designing complex mobile trading apps from scratch, Completed with user guides.
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