Social Media Strategist & Content Creator - Trainerize

Background:

• Trainerize is an all-in-one fitness app for personal trainers.
• They approached me seeking help with their social media engagement, particularly on Instagram.
• They wanted to create more authentic and valuable short-form videos to better engage and grow their online community.

Challenge:

• Trainerize's Instagram engagement was low, and they struggled to connect with their audience.

What I Did:

• Developed a new content strategy for their Instagram.
• Goal was to create short-form videos that would educate personal trainers on how to grow their business.
• Focused on providing actionable tips to help personal trainers improve their marketing, sales, and customer service skills.
• Collaborated with Trainerize's team and their personal trainers to brainstorm ideas and identify common pain points.
• Prioritized bringing an authentic and relatable voice to their content.



Results:

• Community engagement increased, and their community loved the new content!
• Went from receiving a few likes and comments per post to receiving dozens of comments and likes on each post.
  • Videos received an average of 2,000 views per post.

Feedback from the community has been incredibly positive!



Viewership has been steadily increasing with the new Reels-focused strategy.