Social Media Strategist & Content Creator - Trainerize
Background:
Trainerize is an all-in-one fitness app for personal trainers.
They approached me seeking help with their social media engagement, particularly on Instagram.
They wanted to create more authentic and valuable short-form videos to better engage and grow their online community.
Challenge:
Trainerize's Instagram engagement was low, and they struggled to connect with their audience.
What I Did:
Developed a new content strategy for their Instagram.
Goal was to create short-form videos that would educate personal trainers on how to grow their business.
Focused on providing actionable tips to help personal trainers improve their marketing, sales, and customer service skills.
Collaborated with Trainerize's team and their personal trainers to brainstorm ideas and identify common pain points.
Prioritized bringing an authentic and relatable voice to their content.
Results:
Community engagement increased, and their community loved the new content!
Went from receiving a few likes and comments per post to receiving dozens of comments and likes on each post.
Feedback from the community has been incredibly positive!
Viewership has been steadily increasing with the new Reels-focused strategy.
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Posted Apr 21, 2023
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