I led the end-to-end UI/UX design for their core mobile application (with supporting web elements), focusing on simplicity and accessibility for Indonesian farmers and agronomists. Key screens include intuitive flows for soil sampling/upload, clear data visualizations (nutrient charts, pH, recommendations), expert booking with profiles and calendar, personalized product suggestions, and an approachable design system using earthy tones, large touch targets, and minimal text for rural users.