IF Studio — High-Ticket Ad

IF Studio — High-Ticket Ad Concept A self-initiated portfolio project for IF Studio, exploring how I'd approach client acquisition for a luxury real estate branding agency. The challenge is specific: high-ticket real estate marketing often defaults to dry property metrics, so the ads have to translate grand architectural prestige into an aspirational lifestyle narrative without losing agency authority. The bundle centres on quiet luxury framing — Manhattan and Miami architectural case studies staged through generous negative space, editorial magazine typography, and precise grids that hero structural details rather than generic skyline stock. The motion assets rely on dynamic pacing and structured visual hooks to debunk prevalent real estate myths, connecting hard business proof with emotional storytelling. Copy hierarchy remains clean and restrained, calibrated around clear headline-CTA pairings that drive investor engagement across professional feeds. One static ad layout and two dynamic video assets, sized for LinkedIn and Meta feeds.