Maimeri — Creative Ad Concept
A self-initiated portfolio project for Maimeri, exploring how I'd approach visual performance creatives for premium fine art materials. The challenge is specific: art supplies rely heavily on physical touch and pigment depth, so the digital ads have to convey raw material quality and tactile intensity without feeling flat or sterile.
The bundle centres on tactile product framing — paint viscosity, pigment granulation, and textural depth captured against minimal backgrounds with soft lighting, treating the medium itself as the hero rather than just packaging on a shelf. No generic stock artist setups.
The motion asset focuses on the fluidity and physical behavior of paint in action, adding a sensory layer that captures attention immediately while communicating premium craft. Visual hierarchy stays direct and restrained, letting color saturation and texture drive engagement across creative feeds.
Static creative layouts and one sensory motion asset, sized for social feeds.