E-commerce Launch for Puxou!

Puxou! is a Brazilian brand that brings transformation within reach, specializing in affordable and stylish cabinet handles for DIY lovers. The challenge was to build an entire e-commerce presence from scratch—branding, positioning, and store—within a tight 4-week window.

I was able to launch the online store on time and started generating sales in its very first month. Since then, the customer base has grown consistently month over month, with a revenue increase of 330% from last month.

The brand has validated its target audience among budget-conscious, style-driven homeowners. With a clear voice, smart naming, and a highly focused offering, Puxou! is now strategically positioned for social media growth, product expansion, and community activation.

Role: Lead Designer (branding, UX/UI, 3D, art direction) Impact: Store live in 4 weeks → started selling from month 1