Case study | Fixed the betting feature for a smother UX

Bolaji Akangbe

Prototyper

UI Designer

UX Researcher

Figma

FinTech

Fixed the betting feature on a fintech app for a smoother user experience

Most first-time users trying to deposit into a betting account on Kuda hit a dead end. The system asks for a User ID, but in many cases, what actually works is the phone number linked to the betting account.
This misalignment caused unnecessary friction and frustration. So instead of designing around a step-by-step flow, I tackled the root cause.
✅ I redesigned the input field to accept both username and phone number.
✅ I introduced smart validation that suggests an alternative if one method fails.
✅ I improved error messaging to guide users instead of leaving them stuck.
How it started
How it started
Problem (UX flaws)
Problem (UX flaws)
Research, Testing, and Solution
Research, Testing, and Solution
Before
Before
After
After
Final thought
Final thought
Prototype-screens
Prototype-screens
Prototype
This is what problem-driven design approach looks like, understanding friction points, eliminating ambiguity, and making every interaction seamless.
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Posted Mar 17, 2025

This is what problem-driven design approach looks like, understanding friction points, eliminating ambiguity, and making every interaction seamless.

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Timeline

Mar 4, 2025 - Mar 11, 2025

Tags

Prototyper

UI Designer

UX Researcher

Figma

FinTech

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