Led the branding and product strategy for MindMiners, an edtech platform designed to enhance cognitive abilities and life skills. Developed a cohesive brand identity, ensuring alignment with the platform’s mission. Designed an intuitive UX that fosters engaging and effective learning experiences. Managed the product roadmap, balancing user needs with business goals to create a seamless and impactful platform.

I led the branding, product strategy, and UX design for MindMiners, an innovative edtech platform focused on enhancing cognitive abilities and life skills. From the ground up, I developed a cohesive brand identity that not only aligns with the platform’s mission but also resonates with its target audience, ensuring a strong, memorable presence in the digital learning space.

In crafting the user experience, I prioritized an intuitive and engaging interface that encourages seamless navigation, enabling learners to explore, interact, and absorb knowledge effortlessly. The design approach centered on clarity, accessibility, and motivation, incorporating visual storytelling and interactive elements to keep users engaged.

Beyond design, I managed the product roadmap, carefully balancing user needs, business objectives, and technical feasibility. By collaborating closely with stakeholders, I ensured that each feature added genuine value, enhancing the overall learning journey while maintaining a scalable and future-ready product.

Through a strategic mix of branding, UX, and product leadership, I transformed MindMiners into an edtech platform that is not only visually compelling but also deeply impactful in shaping modern learning experiences.