Bespoke Lip Gloss Bottle Design for ORI

ORI is a lip gloss concept designed to trigger the senses through sculptural packaging, rich berry tones, and editorial art direction. More than a beauty product, ORI explores the concept of lusciousness and hydration—positioning itself as an indulgent, modern, and tactile experience. The brand promises not just a product, but a sensorial journey: the feeling of plump, glossy lips captured through both form and visual storytelling.

The beauty industry is saturated with conventional packaging and predictable formulas. ORI's ambition was clear: to stand out by embodying the product's promise before it even touches the lips. The challenge was to visualize the sensation of hydration, plumpness, and glossy finish through structural design—moving away from standard components to create something genuinely distinctive. We needed packaging that felt playful yet sophisticated, tactile yet refined, and that could communicate lusciousness at first glance.

We began by designing a bespoke bottle shape that physically embodies the product's effect. The double-bubble silhouette of the cap mimics the swelling, plumping sensation of the gloss itself—playful in form, yet ergonomic in function. The frosted glass body contrasts with the satin-finish cap, creating a multi-sensory tactile experience that invites touch and exploration.

Every detail was considered to reinforce the brand's sensory narrative: from the sculptural curves that evoke fullness and hydration, to the material contrasts that add depth and luxury. The result is packaging that doesn't just hold the product—it tells its story, making ORI instantly recognizable as a brand that values both indulgence and thoughtful design.