Content development | New Website
Ines Biedenkapp
UX Copywriter
Content Writer
SEO Writer
Figma
Google Ads
Hochschule Fresenius
The Mission
The Fresenius University of Applied Sciences's distance learning program was moved from its existing domain to a new one. The existing content had to be adapted, SEO- and UX-optimized, and in line with their tone and voice, as it was still branded as Fresenius University of Applied Sciences.
My Role
My role was to develop the content strategy, analyze the existing content, and research the possibilities. This included making the decision about which content had to be adapted and which had to be removed. I had to work with different teams, e.g., the UX- and Web-Tech Team, to accomplish this task.
Sample
Next to a short SEO-optimized Intro, we created a heading that showed the flexibility of our distance learning program.
Especially the Intro of the page had to be SEO and UX optimized.
This page shows the USPs of the distance learning program.
The page needed to clearly show the USPs of our distance learning program. Even the caption had to show the benefits for the students.
Tools Used
Figma,
WordPress,
Google Doc,
Sistrix,
Ryte,
Answer the Public,
Click Up
The Takeaway
It was a fabulous experience to pinpoint existing content to the specific needs of our readers. I also learned a lot more about analyzing and organizing a big project.
