The brand had previously operated primarily as a B2B supplier, catering to wholesalers and retailers in the fashion industry. Seeking growth opportunities and a more direct connection with customers, the brand decided to pivot towards a D2C strategy with a Shopify website.

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After launch the brand successfully attracted and engaged a new user group, expanding its reach and diversifying its customer base. 1000+ new customers by the second month. The redefined user group and the enhanced website experience led to improved customer retention and loyalty. Increasing to 23% by the third month. The intuitive and informative website design resulted in higher conversion rates and increased sales, in the last 6 months we have seen a 15% increase Month over month.

Designed a design system in Figma for development and continued branding. The brand's unique story and commitment to sustainability were emphasized through storytelling elements, building an emotional connection with customers.‍ Collaborating with a team of developers for a custom back-end template. I designed the front end, built out the products and set up useful apps.