Shopify Website

Casandra Port

Challenge:

The brand had previously operated primarily as a B2B supplier, catering to wholesalers and retailers in the fashion industry. Seeking growth opportunities and a more direct connection with customers.

Solution:

Designing a D2C shopify website and marketing strategy that connects with new and returning customers.

Deliverables:

Shopify Web Design
Brand Design System
Email Marketing Assets
Social Media Graphics

Design System and Web Design

Designed a design system in Figma for development and continued branding. The brand's unique story and commitment to sustainability were emphasized through storytelling elements, building an emotional connection with customers.‍ Collaborating with a team of developers for a custom back-end template. I designed the front end, built out the products and set up useful apps.

Email Marketing

Building out email flows in Klaviyo focused on automations as well as weekly new releases.
Like this project

Posted Oct 12, 2023

Redesigned the shopify website and improved the overall usability of an e-commerce store, resulting in a 30% increase in sales conversion rates.

Acupunture Branding & Web Design
Acupunture Branding & Web Design
Public Goods
Public Goods
Solace Therapy Website Design and Development
Solace Therapy Website Design and Development
Webflow Landing Page
Webflow Landing Page

Join 50k+ companies and 1M+ independents

Contra Logo

© 2025 Contra.Work Inc