Conversion-focused Shopify store for hospitality professionals by Georgia TsiouliConversion-focused Shopify store for hospitality professionals by Georgia Tsiouli
Conversion-focused Shopify store for hospitality professionals
Conversion-focused Shopify store for hospitality professionals
Overview
Horeca Vision is a niche digital brand I built to provide ready-to-use digital products and tools for hospitality businesses (cafés, bars, restaurants). The goal was to create a storefront that clearly communicates intangible value, builds trust quickly, and guides busy professionals toward purchase without friction.
The Problem
Hospitality professionals:
Are time-poor and overloaded, especially during the season
Don’t want to “figure out” digital tools
Need fast clarity on what a product does and whether it’s useful
The challenge was to design an ecommerce experience that:
Explains value in seconds
Feels professional and trustworthy
Converts without overwhelming the user
My Role
Product & UX strategy
Website structure & information hierarchy
Visual design
Shopify setup and configuration
Conversion flow design
This was an end-to-end project, from concept to execution.
Key Design & Conversion Decisions
Clear value proposition above the fold
The homepage immediately communicates who the product is for and what problem it solves, without jargon.
Simple product structure
Products are grouped logically so users can quickly understand what’s available and choose without confusion.
Trust-driven design
Clean visuals, consistent branding, and straightforward copy were used to reduce friction and decision fatigue.
Optimized checkout flow
The purchasing journey was kept minimal, with unnecessary steps and distractions removed to support conversion.
Tools & Platform
Shopify for stability, speed, and scalability
Custom theme adjustments for UX clarity
Design system focused on readability and hierarchy
The platform was chosen to allow easy content updates and future growth without developer dependency.
Outcome
The result is a focused ecommerce experience designed to:
Turn visitors into customers
Communicate digital value to a non-technical audience
Scale with new products and services over time
Horeca Vision now serves as a conversion-ready foundation for ongoing growth in a demanding industry.
This project reflects how I design digital experiences that prioritize clarity, trust, and conversion over aesthetics alone.