Horeca Vision is a niche digital brand I built to provide ready-to-use digital products and tools for hospitality businesses (cafés, bars, restaurants). The goal was to create a storefront that clearly communicates intangible value, builds trust quickly, and guides busy professionals toward purchase without friction.

Hospitality professionals:

Are time-poor and overloaded, especially during the season

Don’t want to “figure out” digital tools

Need fast clarity on what a product does and whether it’s useful

The challenge was to design an ecommerce experience that:

Explains value in seconds

Feels professional and trustworthy

Converts without overwhelming the user

Product & UX strategy

Website structure & information hierarchy

Visual design

Shopify setup and configuration

Conversion flow design

This was an end-to-end project, from concept to execution.

Clear value proposition above the fold The homepage immediately communicates who the product is for and what problem it solves, without jargon.

Simple product structure Products are grouped logically so users can quickly understand what’s available and choose without confusion.

Trust-driven design Clean visuals, consistent branding, and straightforward copy were used to reduce friction and decision fatigue.

Optimized checkout flow The purchasing journey was kept minimal, with unnecessary steps and distractions removed to support conversion.

Shopify for stability, speed, and scalability

Custom theme adjustments for UX clarity

Design system focused on readability and hierarchy

The platform was chosen to allow easy content updates and future growth without developer dependency.

The result is a focused ecommerce experience designed to:

Turn visitors into customers

Communicate digital value to a non-technical audience

Scale with new products and services over time

Horeca Vision now serves as a conversion-ready foundation for ongoing growth in a demanding industry.

This project reflects how I design digital experiences that prioritize clarity, trust, and conversion over aesthetics alone.