Website Redesign and Social Media Campaign for SXSW EDU Session
Black Flower Design Studio
Live site: https://www.drhassanbrown.com
Overview
Hassan is a startup founder and education leader passionate about tech, the future of work, and wellness. As Co-Founder and Chief Innovation Officer at Career Catalyst/SMASH, he helps introduce BIPOC youth to STEM careers. He’s also the Founder and CEO of Better With Brown, a company that brings wellness programs and coaching to organizations and businesses.
Challenges
Hassan needed help finishing his website, which hadn’t been updated in 2 years and didn’t reflect all aspects of his businesses and passions. He was stuck on both the tech and the messaging. With an upcoming speaking gig at SXSW EDU, he wanted to get his site ready to share with the audience and other attendees for networking.
Scope of Work/Approach
Website Redesign
Designed and launched a brand new, modern 1-page website in Framer to showcase work and services and serve as a contact point throughout the SXSW EDU conference.
Social Media Campaign
Created a mini social media campaign for LinkedIn and Instagram promoting upcoming session at SXSW EDU, including content strategy, copywriting, and asset creation.
Lead Generation
Designed a mobile-optimized contact form alongside a QR code linking directly to the client's LinkedIn profile, facilitating seamless networking and enhancing lead generation opportunities.
One of the first priorities was to understand Hassan fully and create moodboards that matched his style and spirit.
First iterations of Color Styles and Font styles were created.
Custom social cards and visuals were designed for Hassan’s upcoming speaking engagement, blending his personal color palette with SXSW-inspired themes to enhance promotion and brand consistency.
Hassan’s one-page website clearly expresses his identity and values, featuring concise Mission, About, and Work sections for easy understanding, and a prominent Contact section for quick connections.
Results
Developed and launched a fully functional website for the client, replacing their previously unfinished site on a do-it-yourself platform, thereby enhancing their professional online presence.
Designed compelling custom visuals for the client’s SXSW speaking engagement, optimized for social media and the website, resulting in increased audience engagement and a strengthened digital presence.
Successfully increased website and LinkedIn traffic by attracting event attendees, driving higher visitor numbers and boosting overall online visibility during and after the event.
Generated quality leads from the SXSW EDU event for potential future partnership collaborations.
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Posted Jul 31, 2025
Redesigned website and created a 1-pager in Framer + mini social media campaign for a startup founder's speaking gig at SXSW EDU.
