Ikurai | Brand Identity

For Ikurai, a modern Japanese restaurant with a luxurious yet contemporary feel, I developed a sophisticated brand identity that balances elegance with modernity. The design approach focused on sleek, minimalist typography paired with a rich, deep color palette to evoke a sense of exclusivity and refinement.

Subtle, clean lines curves and minimalistic layouts were incorporated to reflect the precision and artistry of Japanese cuisine. This identity was applied across printed and digital assets, creating a cohesive and upscale visual experience that resonates with the restaurant’s high-end clientele while maintaining a modern, approachable aesthetic.