Brand Refresh & Digital Redesign for BetrLink

Stephanie D'Aurio

Brand Designer

Creative Director

Web Designer

Adobe Illustrator

Adobe Photoshop

Figma

Investment & Asset Management

BetrLink is a licensed money transmitter focused on consumer debt relief. They ensure everyone's money is safe when handling payments between the customer, the debt relief provider, and creditors, ultimately helping people recover their financial health. Human by Design was engaged to refresh BetrLink’s brand identity, rebrand the corporate assets, redesign the website and customer portal, and develop an engaging explainer video to communicate the mission and services.

The creative approach for the new brand identity utilizes the concept of connection and movement to illustrate the complexity of financial transactions that BetrLink seamlessly facilitates behind the scenes of the customers’ journey.

The BetrLink logo uses interlocking elements composed of a “b” and “L” to convey "connection," and its 3D composition provides a sense of "movement." The mark feels complex, yet it’s only composed of three simple shapes, capturing BetrLink's ability to make an inherently sophisticated process appear simple.