Noetic Therapy is a virtual psychotherapy practice specializing in supporting adults navigating anxiety, depression, life transitions, relationship stress, and perinatal mental health. Through a relational, evidence-based approach, they help individuals heal, grow, and reconnect with their authentic selves. Human by Design led the stakeholders through collaborative workshops to create a refreshed and unified brand system aligned with their vision. We delivered a new name, logo, brand style guide, and Squarespace website that authentically reflects the company's imaginative, honest, generous character and future ambitions.