Lambda Bit

Carolina Díaz

Brand Designer
Logo Designer
Web Designer
Adobe Illustrator
Figma



Overview

  • Project Title: Re-Branding and Web Design
  • Tools Used: Figma, Adobe Illustrator.
  • Objective: To redesign Lambda Bit's website and update its branding to better reflect its innovative and expert stance in cybersecurity.

Concept

  • Inspiration: The concept was inspired by the need to portray Lambda Bit as a leader in cybersecurity, showcasing its expertise and cutting-edge services.
  • Vision: To create a visually engaging and informative website that communicates Lambda Bit's unique approach to cybersecurity and appeals to tech startups and SMEs.
  • Target Audience: Small to medium-sized enterprises looking for comprehensive cybersecurity solutions and startups needing robust, scalable security for growing digital environments.

Visual Direction



Process

  • Research: Started with an analysis of current trends in cybersecurity, competitor evaluations, and interviews with stakeholders to understand the most crucial services and offerings.
  • Sketches and Drafts: Developed initial layouts for the web pages, focusing on user experience and the journey of potential clients from landing to contact. Early drafts prioritized information hierarchy and visual impact.
  • Development: Integrated high-resolution imagery and minimalistic icons that align with the updated brand guidelines.
  • Feedback and Iterations: Conducted user testing with a select group of existing clients and adjusted the design based on their feedback to improve navigation and the overall user interface.

Web Design





Logo Design



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