Project Overview

Aerotime is a SaaS (Software as a Service) platform designed to streamline meetings and prioritize tasks for its users. The goal of this project is to create a user-friendly website that effectively communicates Aerotime's features and benefits while providing an engaging online experience for visitors.

Approach

In developing the Aerotime website, the primary focus is on simplicity, functionality, and a modern aesthetic that aligns with the brand's values. The website aims to convey Aerotime's commitment to efficiency and organization while maintaining an appealing visual presence.

Design Process (Figma)

1. Inspiration: Drawing inspiration from productivity tools and modern design trends, I curated a collection of visual references to inform the website's aesthetic direction.

2. Sketches & Concepts: I explored various layout options and design styles, refining them to resonate with Aerotime's brand identity and target audience.

3. Digital Prototyping: Leveraging Figma, I translated initial sketches into digital prototypes, focusing on intuitive navigation and clear communication of key features.

4. Feedback & Refinement: Through collaboration with the Aerotime team, I solicited feedback to iteratively refine the design, ensuring it met the project objectives and user needs.

Development Process (Webflow)

1. Development: With the design direction finalized, I utilized Webflow's robust tools to bring the website to life, ensuring fidelity to the approved design concepts.

2. Crafting Interactions: Adding subtle animations and intuitive navigation elements, I aimed to enhance the user experience, guiding visitors through the website seamlessly.

3. Easy Content Management: Leveraging Webflow's CMS capabilities, I implemented a user-friendly backend system that enables the Aerotime team to effortlessly update content, including news, blog posts, and feature announcements.

4. Testing & Tweaking: Prior to launch, extensive testing was conducted to identify and resolve any potential issues, ensuring optimal performance across various devices and browsers.

Design

Live website

https://aerotime-clone-bb.webflow.io/

Results

Increased Website Visits: The implementation of an engaging and intuitive user experience has resulted in a remarkable 30% increase in website visits. Visitors are drawn to the streamlined design and find it easier to navigate through Aerotime's offerings.

Decreased Bounce Rate: Through meticulous attention to detail and optimization of user flow, we have achieved a significant 20% decrease in bounce rate. Visitors are staying longer on the website, exploring its features, and engaging with the content.

Rise in New Business Inquiries: The enhanced online presence and clearer communication of Aerotime's value proposition have led to a notable 25% rise in new business inquiries. Prospective clients are more compelled to reach out, intrigued by the efficiency and effectiveness promised by Aerotime's solutions.